Production Portugal, Spain and Malta
Fri, 19 Jul 2019 14:03:10 GMT
Barclaycard has partnered with comedian and presenter Katherine Ryan for this campaign, which aims to help Brits avoid unnecessary charges when paying for goods while on holiday.
In the campaign named 'Travel smart' we can see Katherine has with her best comedy style, transmitting key messages to life , about travel spending tips. It features two films by Droga5 London, directed by Jeff Low through Biscuit and Production Portugal. The spot were all shot in Portugal.
In the "Holiday essentials" Ryan is seen overdoing the sun cream, while explaining how the protection Barclays offers is similar to section 75 of the Consumer Credit Act. This offers consumers protection for purchases made on a credit card up to a certain amount.
In another ad, Ryan is relaxing on an inflatable toucan, offering holiday financial tips and questioning her own choices, as the toucan she has chosen to relax in, is deflating.
Ryan points out how she made the wrong choice and goes on explaining that when using your Barclaycard abroad, you can choose to pay in local currency or in sterling.
Both films ends with the same line “Travel smart, start today”.
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Creative Agency: DROGA 5
Production Company: BISCUIT FILMWORKS
Director: JEFF LOW
DOP: DAN HOLLAND
Producer: KWOK YAU
Production Service Company: PSP - PRODUCTION PORTUGAL
EXECUTIVE Producer: PATRÍCIA LINO
Genres: Comedy, People, Storytelling
Categories: Credit cards, FinanceProduction Portugal, Spain and Malta, Fri, 19 Jul 2019 14:03:10 GMT