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Kate Winslet Channels The Spirit of Ecstasy in New Spot from Tom Hingston

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The film explores the magic, human endeavour and exceptional attention to detail that take place in the making of every Rolls-Royce motor car

Kate Winslet Channels The Spirit of Ecstasy in New Spot from Tom Hingston

The House of Rolls-Royce is a content platform developed by Rolls-Royce Motor Cars, to bring to life the stories, the icons and the legends that surround this most celebrated brand. Following the successful launch of Chapter One – The Spirit of Ecstasy, Hingston Studio was again commissioned to create the second Chapter in the series – “Goodwood – The Home of Rolls-Royce”.

You can view Tom Hingston's reel at RSA Films here. 

Taking the themes of craft and innovation that lie at the heart of the brand’s story, Chapter Two explores the magic, the human endeavour and the exceptional attention to detail that take place in the making of every Rolls-Royce motor car. A place that draws on 113 years of design experience, where every Rolls-Royce motor car is meticulously and proudly crafted by hand. With one dedicated factory servicing a global industry, Rolls-Royce’s Goodwood home is world famous, yet remains unseen by most. Designed by Sir Nicholas Grimshaw, the plant at Goodwood is the first of its kind, it’s concept elegantly mirroring that of the car itself – a wealth of engineering achievements concealed in a building that disappears silently into its surrounding landscape.

Working directly with the Rolls-Royce brand team, the film was conceived, written and designed by Hingston Studio and directed by Tom Hingston, employing a mixture of live action, 3D scanning and animation, to create a compelling narrative, that plays out over 90 seconds. Celebrating the traditional, bespoke craft techniques that make each vehicle unique, the film captures the working hands of the Rolls-Royce craftsmen, coupling the beauty of their process, with the dynamic innovation that brings each car to life.

Following her appearance in the launch of Chapter One, the film is again narrated by Kate Winslet and produced by RSA Films. 

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Tom Hingston Directs Rolls Royce Campaign Featuring Kate Winslet
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Post Production / VFX

Post Production Company: Hingston Studios

Production Assistant: Yusuke Murakami, Markus Lehtonen and Aislinn Clifford

Grade: Glassworks

Production Company

Production Company: RSA Films

DOP: Jan Richter-Friis

Music

Composer: Laurie Ross

Sound Design: 750 MPH

Creative Agency

Creative Agency: Hingston Studios

Genres: Visual VFX

Categories: Automotive, Cars

RSA Films, Wed, 12 Apr 2017 11:36:44 GMT