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Kate McMullen Dives in for Latest Instalment of Tesco Food Love Stories

Creative 49 Add to collection

Campaign from BBH and Tesco follows a group of women who work up an appetite with sea swimming

Kate McMullen Dives in for Latest Instalment of Tesco Food Love Stories

Before you decide what to have for lunch, check out this absolute corker about pork.

Directed by Kate McMullen for BBH and Tesco, it's a colourful, feel-good spot about a group of women who go swimming in the sea and then race home for a cracking lunch. 

The spot opens in Sue's kitchen where the gang of 60-somethings are cooking up a storm. On the menu, a crispy pork crackling chilli noodle caboodle - and the girls can't wait.

Leaving the pork to cool, they head out across the beach for a quick dip. Their excitement turns to shock as they take the plunge in the icy English sea. Some scream, some splosh about, some man up for a spot of breaststroke. After a moment braving the waves, it's time to get down to serious business. "Right", says Sue. "Lunch!"

Back in the garden, the gang dive into the food that brought them together in the first place. Even the Great British sunshine shows up for the party. 

Set in a beach-side bungalow on the Sussex coast, the spot stars a group of real wild swimmers from Leigh-on-Sea. Hardy types who swim all year round, whatever the weather. Their humour shines through - from the goggles one wears to chop her chillies, to the handstand another does in the sea.

Shot by expert foodie DP Martin Hill, with Crackling & Co styled by the masterful Katie Giovanni, it's a feast to behold. Tummies rumbling? Told you.

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Agency: BBH

Creative Team: Luke Boggins / Dan McCormack

Production Lead: Nicole Southey

Assistant Producer: Michelle Hagen


Production: Bold

Director: Kate McMullen

Exec Producer: Rob Godbold

Producer: Chris McBride

DOP: Martin Hill

Food Stylist: Katie Giovanni

Art Department: Debbie Moles

Costume Designer: Natalie Ward

Featuring: The Bluetits Chill Swimmers of Leigh-on-Sea


Edit: Stitch

Editor: Ben Corfield

Post: Black Kite

Colourist: George K

Sound: 750MPH

Sound Design: Mike Bovill

Track: 'Bones' by The Client Said No

Genres: Comedy, Dialogue

Categories: Supermarkets, Retail and Restaurants

Bold, Mon, 16 Aug 2021 11:51:18 GMT