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Kate McKinnon and Dan Levy Hilariously Share Their Love of Tostitos Chips and Dip  

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To spice up get-togethers even more, Tostitos launches its spiciest chip yet in campaign from Goodby Silverstein & Partners

Kate McKinnon and Dan Levy Hilariously Share Their Love of Tostitos Chips and Dip  

Tostitos is committed to helping friends everywhere create unforgettable moments, fuelled by America’s favourite snack staple, Tostitos chips and dips. To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, “For the Love of Chips and Dip and…” and are teaming up with comedic duo Kate McKinnon and Dan Levy. Whether it’s doing karaoke and getting the lyrics wrong or analysing plot holes in bad movies, when a couple of friends gathers with Tostitos chips and dips, fun moments are bound to happen, and Kate and Dan aim to put a spotlight on those moments within a moment that make them memorable.

As a part of the campaign, Tostitos celebrates the quirky ways the friends connect with one another, with the launch of its spiciest chip yet — Tostitos Habanero. Seasoned with real habanero pepper, the new chips offer a pop of spice in the fan-favourite bite-size shape. In a new Tostitos commercial, created by Goodby Silverstein & Partners, which debuts on television and online this weekend, Kate and Dan share their takes on Tostitos Habanero’s level of spice — one-upping each other as good friends would with more and more hilarious descriptions of the new chip, in ways only these two comedic stars can.


Fans are invited to join in on the fun through an interactive Snapchat lens, creating an opportunity for them to ‘one-up’ their friends, just like Dan and Kate. Fans can access this lens on Snapchat beginning April 6th.

Kate and Dan will also star in a second commercial for Tostitos that illustrates their own funny and memorable moments together. The commercial, which begins airing on television and online on April 3rd, showcases the all-too-relatable experience of debating with a friend — through facial expressions, body language and Tostitos that only close friends can recognise — over who needs to tell the new guy that he has a salsa stain on his shirt. The theme is meant to celebrate the unspoken bonds that only true friends have.

“Tostitos’ ambition is to fuel togetherness and help bring people closer to those they love by telling the stories of connections friends share and things they love to do together,” said Anya Schmidt, senior director of marketing, Frito-Lay North America. “This new campaign with Kate McKinnon and Dan Levy showcases some of the ways that these moments are made, all while enjoying Tostitos chips and dip.”


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Agency 

Agency: Goodby Silverstein & Partners

Client 

Client: Frito Lay

Brand: Tostitos

CMO: Rachel Ferdinando

SVP, Marketing Communications: Tina Mahal

Senior Director, Marketing Communications: Anya Schmidt

Director, Marketing Communications: Hana Golden

Brand Manager: Lauren Niculescu

Marketing Manager, Consumer Insights: Nityam Khanna

Creative 

Chief Creative Officer: Margaret Johnson

Creative Director: Eamonn Dixon

Creative Director: Stefan Copiz

Art Director: Ben McCarthy

Copywriter: Sebastian Housden

Art Director: Jelena Kolomejac

Copywriter: Sydney Lindsey

Account Services 

Managing Partner: Brian McPherson

Group Account Director: Meredith Williams

Account Director: Clark Gieseke

Account Manager: Amanda Charney

Account Manager: Andrew Betoff

Brand and Communication Strategy 

Partner, Head of Brand Strategy: Bonnie Wan

Partner, Head of Communication Strategy: Christine Chen

Group Brand Strategy Director: Ralph Paone

Senior Brand Strategist: Ida Persson

Senior Communications Strategist: Drew Forrest

Sr. Research & Analytics Strategist: Ian Heath

Production

Director of Production: Leila Gage

Executive Producer: Sara Ward

Senior Producer: Christine Oh

Production Company 

Company name: Moxie Pictures

Director: Martin Granger

Director of Photography: Jonathan Freeman

Producer: Matthew O’Shea

VP/Executive Producer: Karol Zeno

Head of Production: Jodi Fisher

Editorial Company

Company name: EXILE

Editor: Katie Turinski

Assistant Editor: Brad Dupuie

Executive Producer: CL Kumpata

Head of Production: Jennifer Locke

Producer: Catherine Liu

Telecine

Company name: The Mill

Colorist: Paul Yakono

Senior Color Producer: Denise Brown

Color Assist: Gemma Parr

Color Assist: Logan Highlen

VFX/Finishing

Company name: The Mill

Executive Creative Director: Chris Knight

VFX Supervisor: Gareth Parr

2D Artist: Yukiko Ishiwata

2D Artist: Kevin Diaz

Executive Producer/Managing Director: Anastasia von Rahl

Producer: Valentina Cokonis

Production Coordinator: James Panetta

Sound Design and Mix

Company name: Lime

Audio MIxer: Sam Casas

Executive Producer: Susie Boyajan

Senior Producer: Kayla Phungglan

Genres: Comedy, People, Dialogue

Categories: Food, Savoury Snacks

Goodby Silverstein & Partners, Thu, 25 Mar 2021 16:28:57 GMT