Kate Howe, president of Draftfcb in London since 2009, has been promoted to regional president for Draftfcb’s European operations, effective September 1st, 2012.
In her new role, Howe will work closely with the leadership teams of all Draftfcb offices in Europe to continue the push for creative excellence and business growth across the region. She will also maintain direct responsibility for the London agency, working closely with the U.K. management team to ensure and accelerate the London agency’s continued growth and success.
“Since she joined Draftfcb in 2009, Kate has shown strong leadership skills, a great sense of business acumen in managing and growing local and global clients, as well as an unlimited dedication to creative excellence,” said Laurence Boschetto, CEO and president of Draftfcb.
“Among her many achievements, Kate was instrumental in winning, overseeing and managing the global Beiersdorf account during its first months with the agency and she was a driving force behind the acquisition of Blue Barracuda and its successful integration into the U.K. agency’s full-service capabilities. With this new role, we are further maximising Kate's talent for the benefit of our clients and the region as a whole.”
Kate Howe succeeds Paul Mead, who has been acting president in the region for the last two years. Paul will now return his full attention to the agency’s burgeoning operations in Canada. Both have worked closely together in recent months to ensure a smooth transition.
“We’d like to thank Paul for his time and dedication to managing the European region over the last two years. Under his direction the region is following a more creative and profitable course,” added Boschetto.
On her new appointment, Howe commented: “I am excited to embrace this new challenge. Europe is a strong and diverse region with incredible talent. I look forward to helping further grow Draftfcb's business in the region by adhering to a strong focus on creative excellence while enhancing our capabilities. It will be a great pleasure to work with the extended European team and the local management to achieve continued and sustained success for the region.”
Draftfcb in Europe is comprised of 36 owned agencies and affiliates spanning 29 countries.