Mon, 25 Aug 2014 18:46:03 GMT
Higgins joins the Boulder, Colorado–based agency’s leadership team, comprising CP+B expats. Dave Schiff (chief creative officer), Scott Prindle (chief technology officer) and John Kieselhorst (chief design officer) opened the shop in 2012, with a mission of marketing American brands to stimulate domestic job creation. Later, they added two more partners: Graham Furlong (chief strategy officer, who had worked on CP+B’s Microsoft account) and Xandra Ess (chief operating officer).
Schiff believes that Higgins is a true leader in account management, and he sees her as an essential piece of the Made puzzle. “This is an opportunity for us to get better as an agency by bringing in someone who won’t just check boxes every day,” he says. “Kate provides vision combined with an understanding of strategy and creative.”
She began her career in Minneapolis, working at ad agencies Fallon Worldwide and Carmichael Lynch on accounts that included Citi, Harley-Davidson, Pillsbury, Old Chicago and Belvedere Vodka.
“I’m excited about the chance to help grow and shape Made,” says Higgins, who will oversee client management across all accounts. “We joke that at some point you either own a shop or become a client, and I like the creative process too much to turn this opportunity down.”
Genres: PeopleSapka Communications, Mon, 25 Aug 2014 18:46:03 GMT