Kasakoff Pilots Trojan Horse for Stella

Buenos Aires/L.A.-based production company Nunchaku directors Nicolas “Nico” Kasakoff and Fede Cummins reignite the allure of the Trojan Horse in the droll and delightfully sophisticated “Bartender Elbow” (1:20), “Cobble Street” (:60) and “GPS” (1:10) for Stella Artois out of Ponce, Buenos Aires.  Produced as a ‘gift’ from Stella Artois to Argentinian Polo, the campaign features a massive Trojan Horse piloted by a crack squad of tux-clad, Stella-serving bartenders.       

 

 

 

 

To assemble a company of highly seasoned and immensely earnest cocktail waiters for “Bartender Elbow,” the directors embraced the international nature of the brand by casting French actors, who portrayed an organic uneasiness in their Argentinean surroundings. Extensive planning was necessary to ensure that both the interior and exterior horse shots would be equally impressive and convincing.  A studio horse was constructed for the interior scenes, with great care taken to emulate the movements of the iconic Trojan Horse—mimicking the motions of traveling down a cobblestone street and challenging the skills of the professional waitstaff featured in the spot. Exterior shots were carefully storyboarded out, with live background shots allowing ample space in the frame for the 20 meter-tall wheeled wooden horse to be inputted in postproduction. Intricate design work by Wolf including compositing and 3D modeling allowed for a seamless aesthetic between the visuals of the interior and exterior of the horse.

 

A giant Trojan horse full of Stella Artois beer. The best bartenders in the world. But an elusive target.

 

Credits

 

Client: Stella Artois

Titles: :60 “Cobble Street,” 1:20 “Bartender Elbow” and 1:10 “GPS”

Agency: Ponce, Buenos Aires

General Creative Directors: Ricardo Armentano, Luigi Ghidotti

Senior Copywriter: Alejandro Blanc

Senior Art Director: Juan Pablo Curioni

Brand Managers: Augustina Garcia Beiga, Gonzalo Pampliega, Lucila Mengide, Delfina Ray

Head of Production: Roberto Carsillo

Agency Producer: Selva Dinelli

Managing Director: Marina Pen

Account Director/Director of Client Services: Vanina Rudaeff

Production Company: Nunchaku,L.A./Buenos Aires

Directors: Nico Kasakoff, Fede Cummins

Assistant Director: Felipe Hoya

Art Director: Chopy Casariego

Wardrobe: Lucia Beruti

Production Manager: Julian Castro

Executive Producers: Claudio Pastorino, Juan Manuel Menvielle

DP: Cristian Cottet

Post Production: Wolf

Animation: Wolf

Sound: Porta Estudio