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Karmarama's X-Wrap Wrapping Paper Will Throw Gift Guessers Off Their Game

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X-Wrap comes in four different designs for different sized gifts

Karmarama's X-Wrap Wrapping Paper Will Throw Gift Guessers Off Their Game

Designed by ad agency Karmarama, X-Wrap is limited edition wrapping paper that makes gifts appear X-rayed to see what’s inside. 

Will the real gift be better or worse? You won’t know until it’s open. 

Looks like an engagement ring? Nah, it’s actually a scented candle. 

A toilet brush? No, it’s a bottle of wine. 


It’s enough to throw off the biggest of gift snoopers.

X-Wrap comes in four different designs for different sized gifts. It’s up to wrappers to decide how to use them. Will they choose to be naughty or nice? To bring disappointment or elation? Only they can decide.


The limited edition wrapping paper was also available to purchase at the Karmarama Christmas market and the money raised will be donated to the charity North London Cares, which is a community network aiming to help tackle loneliness and isolation in London. 

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Credits

ECD: Victoria Jagger & Pablo Gonzalez De La Pena Bermejo

Creative team: Rachel Holding & Daniel Leppanen

Creative Producer: Tara Oliver

Studio Director: Mike Almond

Retouch + Design: Ray Lee, Ryan Hamilton, Emily Forrester & Dipesh Soni

In situ photographer: Dan Matthews assisted by Jess Griffiths Dan Matthews Photography

Set Design: Kiara Gourlay

Print: Lee Walton @ Shades of Colour

lbbonline.com, Wed, 15 Dec 2021 14:21:15 GMT