Funding Circle launch their first TV ad in national This week sees the launch of the first large scale UK marketing campaign by Funding Circle, the world’s leading marketplace for business loans.
The advertising campaign, created by Karmarama, will run across TV with the ambition to raise the profile of this fast growing marketplace and help build it into a well-known brand.
Funding Circle’s marketplace allows small businesses to bypass banks and borrow directly from all types of people, including individuals, financial institutions and Government. Using Funding Circle’s technology more than £390 million has been lent to businesses from more than 30,000 people across the UK, with over £180 million lent to businesses so far in 2014. It is one of the UK’s recent financial technology success stories, where the sector continues to expand quickly.
James Meekings, Co-Founder of Funding Circle said of the campaign: “We’re building a business at Funding Circle that is changing the global financial infrastructure. This campaign is a natural next step for us as we continue to build trust and credibility for the brand, and enables us to tell our story in a creative and exciting way.
The team at Karmarama have created a campaign which explains how we operate in visually striking and beautiful way - and we’re looking forward to seeing the results”.
Group Executive Creative Director Joe De Souza at Karmarama added: “We hope we have done justice to the innovative nature of the Funding Circle brand through this creative work. The campaign reflects the energy of the business, and the modern and mould-breaking way they operate with real people lending to businesses at fair rates”