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Karmarama Wins Iceland ‘I’m A Celeb.’ Ident Work

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Set to create sponsorship work for ITV’s show Down Under

Karmarama Wins Iceland ‘I’m A Celeb.’ Ident Work

Iceland has appointed Karmarama to deliver the ident creative for ITV Studio's hit show “I’m a Celebrity ...Get Me Out Of Here!”

The appointment follows Iceland’s decision to enter its eighth year of sponsorship of the ITV flagship programme which launches Sunday 17th November, running during the retailer's key Christmas trading period.

It will be the first time Karmarama have delivered a campaign for Iceland.

Alison Laverick, Head of Marketing at Iceland said: "We are delighted to be working with Karmarama. Having sponsored the show for the past seven years we are constantly looking for new creative ideas to keep our sponsorship fun and engaging for viewers. This year's idents showcase food aspiration within scenes that link back to the events and scenarios that play out through the course of the show.”

Mark Harrison, Managing Director of Retail at Karmarama: "It's been a privilege to have the opportunity to work with Iceland on such a high profile campaign. The creative idents we've delivered will play out in millions of households across the UK during the three weeks the show is
on air."

The award-winning show, presented by Ant and Dec, returns this year for its thirteenth series with a new team of celebrities.

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Categories: Media and Entertainment, TV and Radio

Accenture Song in the UK, Mon, 04 Nov 2013 14:12:17 GMT