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Karmarama Teams with Rankin to Launch These 'Holy' Ads for Lucky Saint Beer

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Agency creates launch campaign for alcohol-free beer brand founded by Luke Boase

Karmarama Teams with Rankin to Launch These 'Holy' Ads for Lucky Saint Beer

Karmarama has created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse.

The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:”

Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade.

Boase said of the launch: “I wanted to change how the world thought about alcohol-free beer so I shared the idea of an alcohol-free beer worth drinking with some industry folk and they told me I’d be better off making fizzy drinks. 2 years, 3 countries, and 6 brewers later and Lucky Saint is here.”

The photography for the campaign was shot by world-renowned photographer, Rankin.

Nik Studzinski, chief creative officer at Karmarama said of the work: “We’re delighted to work with Lucky Saint, and with Rankin, to create such beautiful, iconic images that reflect the quality of the brand.”

Karmarama were recently appointed by Lucky Saint without a pitch.

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Production Company

Photographer : Rankin

Producer: Christine Wright

Creative Agency

Business Lead: George Barton

Chief Creative Officer: Nik Studzinski

Creative Agency: Karmarama

Creatives: Fiona Moseley and Louisa Whitehead

Designer: Ryan Hamilton

Executive Creative Director: Brian Williams

Head of Design: Simon Wakeman

Planners: Matthew Waksman

Producer: Rowan Honeysett

Retouch: Ray Lee

Client

Advertiser: Lucky Saint

Clients: Luke Boase

Genres: People

Categories: Beers, Alcoholic Beverages

Karmarama, Mon, 21 Jan 2019 10:26:08 GMT