Mon, 21 Jan 2019 10:26:08 GMT
Karmarama has created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse.
The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:”
Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade.
Boase said of the launch: “I wanted to change how the world thought about alcohol-free beer so I shared the idea of an alcohol-free beer worth drinking with some industry folk and they told me I’d be better off making fizzy drinks. 2 years, 3 countries, and 6 brewers later and Lucky Saint is here.”
The photography for the campaign was shot by world-renowned photographer, Rankin.
Nik Studzinski, chief creative officer at Karmarama said of the work: “We’re delighted to work with Lucky Saint, and with Rankin, to create such beautiful, iconic images that reflect the quality of the brand.”
Karmarama were recently appointed by Lucky Saint without a pitch.view more - Creative
Photographer : Rankin
Producer: Christine Wright
Business Lead: George Barton
Chief Creative Officer: Nik Studzinski
Creative Agency: Karmarama
Creatives: Fiona Moseley and Louisa Whitehead
Designer: Ryan Hamilton
Executive Creative Director: Brian Williams
Head of Design: Simon Wakeman
Planners: Matthew Waksman
Producer: Rowan Honeysett
Retouch: Ray Lee
Advertiser: Lucky Saint
Clients: Luke Boase
Categories: Beers, Alcoholic BeveragesKarmarama, Mon, 21 Jan 2019 10:26:08 GMT