Karmarama Launches ‘404 Not Found’ Content Series and Virtual Coding Club for Institute of Coding

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Institute of Coding launches ‘404 Not Found’ content series and virtual coding club with Karmarama, to invite everyone to be part of a diverse digital future
Karmarama Launches ‘404 Not Found’ Content Series and Virtual Coding Club for Institute of Coding

As part of the Institute of Coding’s (IoC) CTRL Your Future campaign to encourage more diversity and inclusion across digital education and careers, the IoC and Karmarama, part of Accenture Interactive, have launched a three-part IGTV series that explores important issues such as AI bias, sustainable fashion and accessible gaming – as well a virtual coding club for young people to learn vital digital skills online.

For the ‘404 Not Found’ video series, the IoC worked with Girls in Film, an all-female team who share the CTRL Your Future ethos of diversity and inclusivity. The docu-style interviews focus on the views and experiences of thought leaders within their industries, highlighting deeply-rooted issues and how these can be addressed through better diversity and inclusion in the digital sector.

Jamie Mancini, creative director at Karmarama, part of Accenture Interactive, said, “The series is about confronting uncomfortable societal truths. The tech world is just as much a part of our culture as Marmite or Brexit and throws up the same heated debates. We didn’t shy away from the issues but tackled them head on, hearing the voices of the people on the front line within those spaces who are changing things for the better.”

In addition, at a time when young people are working or studying at home, the IoC has also joined up with pioneering web developer Rifke Sadleir to launch ‘The IoCoding Club’ – a virtual club to encourage online learning and at-home tutorials which explore the world of coding. To encourage further conversation about learning and working in digital, the tutorials are intended to help teach beginners and more experienced coders alike to learn essential digital skills. The online sessions launched in late-April and will be available to access on the IoC’s Instagram.

Rachid Hourizi, director at the Institute of Coding, said: “It’s been great working with Karmarama on our CTRL Your Future campaign. At a time when more people are exploring online learning and digital skills, it is important that we showcase the best talent within the industry to inspire a larger and more diverse group of people to consider digital courses.”

Watch the full ‘404 Not Found’ series here and to find out more about CTRL Your Future here.

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Karmarama, 3 months ago