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Karmarama Helps Lidl Go ‘Big on’ Autumn in New Spot

Creative 272 Add to collection

Lidl GB unveiled its autumn advertising campaign, showing that Lidl is big on everything you need in the season of wonderful contradictions

Karmarama Helps Lidl Go ‘Big on’ Autumn in New Spot

Lidl's 'Big on' campaign, created by its advertising agency Karmarama, will run across TV, posters, press, radio, digital and social channels. In the TV commercial we see autumn in all its ‘can’t-make-its-mind-up’ glory, as we misjudge the weather, pick up a little sniffle, or embrace a grey Sunday afternoon. Showing that Lidl can help you deal with the lot.

The execution puts a strong emphasis on both quality and range across all in-store categories, showing that Lidl is ‘Big on’ all the everyday essentials you need at every time of the year, featuring copy lines including “Big on roasting when it’s toasting. And roasting when it’s not” and is the second advertising campaign in the ‘Big On’ series as the brand continues to grow its market share.

Nik Studzinski, chief creative officer at Karmarama, said of the new campaign: “Whether it’s sunny or rainy, whether you’re under the covers or playing in the puddles — Lidl has all the high-quality products the nation needs, at the Lidl prices everyone wants. Bring on autumn”.

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Clients: Claire Farrant ( Marketing Director)

Post Production / VFX

VFX Supervisor: Duncan Horn

Colourist: Jim Bracher at Youngster

VFX: nineteentwenty

VFX Producer: George Reid


Sound Design: Mark Hellaby/ James Cobbold at 750mph

Creative Agency

Creative Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Creative Director: Luke Ramm & Joe Holt

Planner: Jeppe Fischer-Mogensen

Producer: Victoria Whitlow / Cecilie Tett

Chief Strategy Officer: Sid McGrath

Managing Partner: Richard Powell

Business Lead: Kate Fitzgerald

Account Director: Sophie Coyne

Account Manager: Rhian Turner

Production Company

Production Company: Friend London

Director: Jake Mavity

Producer: Luke Goodrum

DOP: Ben Smithard

Production Manager: Fatima Zaman

Production Designer: Benedict Lack

1st AD: Spencer Wilson


Music Company: Soho Music


Editor: James Rosen at Final Cut

Karmarama, Tue, 10 Sep 2019 12:54:34 GMT