Karmarama Demonstrates How the Guardian Creates ‘A Space for…’ Various Things
The campaign repositions the media brand as playing a pivotal role in thought and public discussion
Karmarama is the appointed creative agency working with the Guardian on the launch concepts for the Guardian’s redesign of its print and digital products - delivering the campaign concept, video and outdoor production as part of a wider Guardian campaign.
The new campaign, ‘A Space for …’ repositions the Guardian in today’s world, and reflects on the renewed purpose and mission as recently laid out by editor-in-chief Katharine Viner. The work positions the Guardian and its new tabloid format as a space for people to think, debate, discuss and act.
The campaign features topical print executions such as ‘Space for big ideas’ and ‘Space for hope’ that confronts hard-hitting issues like gender diversity and Brexit.
Ben Bilboul, Chief Executive Officer at Karmarama said: “The Guardian is one of the world’s most respected media brands and plays a unique role in the media landscape. We are delighted to be helping them enter a pivotal phase of the company’s growth and hope the work we create together helps forge this exciting progression.”
Karmarama elements of the campaign will run across OOH, VOD, cinema and social into February.
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Advertiser: The Guardian
Clients: Anna Bateson (Chief Customer Officer)
Post Production / VFX
Colourist: Paul Harrison at Freefolk
Post Production Company: Kream & Freefolk
VFX: Theo Tagholm
VFX Producer: Jane Mcgee
Chief Creative Officer: Nik Studzinski
Creative Agency: Karmarama
Creatives: Suzi Paddison & Joe Maloney and Rachel Holding & Daniel Lepannen
Executive Creative Directors: Dickie Connell, Adam Kean, Brian Williams
Planning Director: Matthew Waksman
Producer: Larissa Miola
Senior Planner: Pip Dunjay
Strategy Lead: Will Collin
Director: Steve Qua
Producer: Jane McGee
Production Company: Kream
Audio Post Production: 750mph
Music Agency: Walk The Town and Ministry of Sound
Editor: Ryan Robinson
Categories: Media and Entertainment, NewspapersKarmarama, Thu, 18 Jan 2018 12:17:46 GMT