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Karmarama Demonstrates How the Guardian Creates ‘A Space for…’ Various Things

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The campaign repositions the media brand as playing a pivotal role in thought and public discussion

 Karmarama Demonstrates How the Guardian Creates ‘A Space for…’ Various Things
Karmarama is the appointed creative agency working with the Guardian on the launch concepts for the Guardian’s redesign of its print and digital products - delivering the campaign concept, video and outdoor production as part of a wider Guardian campaign. 

The new campaign, ‘A Space for …’ repositions the Guardian in today’s world, and reflects on the renewed purpose and mission as recently laid out by editor-in-chief Katharine Viner. The work positions the Guardian and its new tabloid format as a space for people to think, debate, discuss and act. 

The campaign features topical print executions such as ‘Space for big ideas’ and ‘Space for hope’ that confronts hard-hitting issues like gender diversity and Brexit. 

Ben Bilboul, Chief Executive Officer at Karmarama said: “The Guardian is one of the world’s most respected media brands and plays a unique role in the media landscape. We are delighted to be helping them enter a pivotal phase of the company’s growth and hope the work we create together helps forge this exciting progression.” 

Karmarama elements of the campaign will run across OOH, VOD, cinema and social into February. 

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Advertiser: The Guardian

Clients: Anna Bateson (Chief Customer Officer)

Post Production / VFX

Colourist: Paul Harrison at Freefolk

Post Production Company: Kream & Freefolk

VFX: Theo Tagholm

VFX Producer: Jane Mcgee

Creative Agency

Chief Creative Officer: Nik Studzinski

Creative Agency: Karmarama

Creatives: Suzi Paddison & Joe Maloney and Rachel Holding & Daniel Lepannen

Executive Creative Directors: Dickie Connell, Adam Kean, Brian Williams

Planning Director: Matthew Waksman

Producer: Larissa Miola

Senior Planner: Pip Dunjay

Strategy Lead: Will Collin

Production Company

Director: Steve Qua

Producer: Jane McGee

Production Company: Kream


Audio Post Production: 750mph

Music Agency: Walk The Town and Ministry of Sound


Editor: Ryan Robinson

Categories: Newspapers, Media and Entertainment

Accenture Song in the UK, Thu, 18 Jan 2018 12:17:46 GMT