Karmarama Bags Cobra Beer Account

Karmarama has won the advertising account for Molson Coors’ premium Indian beer brand Cobra following a four-way pitch. The win puts Karmarama on the Molson Coors roster for the first time.

The brief was to create a new integrated campaign for Cobra that would help the multi-award-winning beer evolve and establish itself as a world beer for any occasion.

The agency will work with the Cobra Beer Partnership to create an integrated campaign to run across TV, print, outdoor, digital and social to break in spring 2014.

Lord Bilimoria, Founder and Chairman of the Cobra Beer Partnership, said: “We are set to build on Cobra’s recent success and rate of growth with a creative celebrating our beer’s impossible smoothness and award-winning quality. To take the brand to the very top in the UK it is vital that we have an exciting and cutting edge advertising campaign to keep Cobra at the forefront in the mind of our consumers.”

Ben Bilboul, CEO of Karmarama said: "Cobra’s awards and rich, vibrant heritage have seen it quickly become one of the best lagers in the world. We're lucky to have had an excellent brief and an ambitious client willing to push the boundaries to create stand-out lager advertising."