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Karlie Kloss Teams with SAP to Unite all SuperHERoes of Coding

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BBDO and Final Cut created the campaign to encourage more women in STEM subjects

Karlie Kloss Teams with SAP to Unite all SuperHERoes of Coding

SAP is launching a unique campaign in partnership with Karlie Kloss and her non-profit - Kode With Klossy - called SuperHERoes.

Developed with SAP’s creative agency BBDO New York, the campaign was born from the insight and belief that coding is a superpower of sorts. By joining forces, SAP, Karlie, and Kode With Klossy, are amplifying their collective impact to encourage and support more young women interested in STEAM. 

The film profiles Karlie, and three amazing young women (Kode With Klossy alumni), who are tapping into the power of coding to develop world-changing technology. 

The campaign consists of social/film content that will be live on SAP’s owned social channels and corporate landing page.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
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Categories: Corporate, Social and PSAs, Associations

BBDO New York, Tue, 11 Feb 2020 17:13:36 GMT