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Karlie Kloss Teams with SAP to Unite all SuperHERoes of Coding

Creative 338 Add to collection

BBDO and Final Cut created the campaign to encourage more women in STEM subjects

Karlie Kloss Teams with SAP to Unite all SuperHERoes of Coding

SAP is launching a unique campaign in partnership with Karlie Kloss and her non-profit - Kode With Klossy - called SuperHERoes.

Developed with SAP’s creative agency BBDO New York, the campaign was born from the insight and belief that coding is a superpower of sorts. By joining forces, SAP, Karlie, and Kode With Klossy, are amplifying their collective impact to encourage and support more young women interested in STEAM. 

The film profiles Karlie, and three amazing young women (Kode With Klossy alumni), who are tapping into the power of coding to develop world-changing technology. 

The campaign consists of social/film content that will be live on SAP’s owned social channels and corporate landing page.

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Agency: BBDO

Chairman & Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

EVP, Executive Creative Director: Greg Ketchum

EVP, Executive Creative Director: Tom Godici

VP, Creative Director: Corey Rakowsky

VP, Creative Director: Kleber Menezes

Creative Director: Marina Gokman

Associate Creative Director: Steve Schroth

Senior Copywriter: Jesse Langer

Senior Art Director: Nicholas Choremi

EVP, Director of Integrated Production: David Rolfe

SVP, Group Executive Producer: Alex Gianni

Senior Producer: Samantha Addy

Senior Producer: Scotty Schuckies

EVP, Senior Account Director: Sascha Uzzell

SVP, Senior Director: Kristen Roche

Account Executive: Abigail Solano

Assistant Account Executive: Brianna Zuniga

SVP, Group Planning Director: Brit Browning

Communications Planning Director: Brian Brydon

Project Manager: Nick Vitale

Business Manager: Grace Kelly


Talent: The Marketing Arm

Managing Director: Matt Delzell


Client: SAP

Chief Marketing Officer: Alicia Tillman

Director, Global Advertising: Blair Jaffe


Production Company: Girl Culture

Director: Liz Unna

DP: Neus Ollé


Editorial: Final Cut NY

Executive Producer: Sarah Roebuck

Post Producer: Natalie Cleveland

Editor: Betty Jo Moore


Music: Storefront Music

Composer: John ‘Scrapper’ Sneider

Post Production

GFX, Conform: Significant Others

VFX Producer: Kyra Hendricks

Lead Flame Artist: Dirk Greene

Flame Artist: Betty Cameron

Flame Assistant: Nicholas Renaudeau

Motion Graphics Artist: Phillip Brooks


Audio Mix: Machine

Sound Mixer: T. Terressa Tate

Sound Assistant: Amanda Fuentes

Sound Producer: Kyra Hendricks

Colour Grading, Colour Collective

Producer: Claudia Guevara

Colourist: Alex Bickel

Categories: Associations, Corporate, Social and PSAs

BBDO New York, Tue, 11 Feb 2020 17:13:36 GMT