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Kanye West & Messi Sleep Tight in Adidas' World Cup 2014 Spot



TBWA\Chiat\Day pumps up the volume in 'The Dream: All in or nothing'

Kanye West & Messi Sleep Tight in Adidas' World Cup 2014 Spot

For some it’s a dream come true, for others it’s the stuff of nightmares – the World Cup is just around the corner and it looks like it’s interrupting everyone’s sleep patterns, even the players. Adidas has revealed its 2014 Rio campaign, which sees superstriker Messi experience a fitful night’s sleep filled with images of rampant crowds and skilful football players. With Kanye West pumping the spot full of samba rhythms TBWA\Chiat\Day and direction from Cassiano Prado and City of God’s Fernando Meirelles it’s an action-packed party of a spot, and notably raw in comparison to Nike’s slick CG-fuelled campaign.

Brand: Adidas

Agency: TBWA

Chief creative officer: John Norman

Executive creative director: Fabio Costa

Creative directors: Linda Knight, John Figone

Associate creative director: Mariota Essery

Executive producer: Guia Iacomin

Assistant producer: Joseph Haldeman

Managing director: Laurent Janneau

Global account director: David Barton

Project manager: Noreen Masih

Account director (Amsterdam): Laura Glendinning

Group planning director: Scott MacMaster

Planning director: Martin Ramos

Director of business affairs: Linda Daubson

Senior business affairs manager: Mimi Hirsch

Production company: O2 Filmes

Directors: Fernando Meirelles, Cassiano Prado

Producer: Luiz Braga

DOP: Andrea Faccioli

Sound design: Stimmung

Sound designer: Gus Koven

Executive producer: Ceinwyn Clark

Mixer: John

Producer: Lauren

Music: Kanye West

Post-production: Whitehouse Post

Editor: Brandon Porter

Producer: Joanna Manning


VFX supervisor/creative director: Paul O’Shea

Executive producer: Elexis Stearn

VFX producers: Kait Boehm, Nicole Fina

Color grade: Mark Gethin

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Genres: People

Categories: Sportswear, Clothing and Fashion

TBWA Worldwide, Wed, 28 May 2014 10:43:24 GMT