Kaleidoscopic Vignettes Explore Lecrae's Life in 'Spread the Opps' Video

A trailblazer in Christian hip-hop, Atlanta-based Lecrae’s music has an unabashed edginess that challenges the church to live up to its potential. ‘Spread the Opps’ is the first single from his mixtape Church Clothes 4.

Throughout the video, viewers are exposed to a kaleidoscope of arresting vignettes inspired by moments of exploitation from Lecrae’s life and career. The vignettes range from a diner scene paying homage to Goodfellas’ iconic betrayal moment between Henry Hill (Ray Liotta) and Jimmy Conway (Robert DeNiro), to a poignant recreation of James Baldwin and Nikki Giovanni’s 'A Conversation' (1971). Lecrae also reads a burning newspaper, symbolising the numerous controversies of American life which he has explored in his artistic career.

Also based in Atlanta, director Ray Neutron shared, “’Spread the Opps’ feels like equal parts imprecatory psalm, personal excavation, and charitable warning— a final act of diplomacy. I found myself interested in his inner turmoil and specific inflection points on his journey of realisation, how these experiences reverberate outside of Lecrae the individual, and their broader implications in society.”