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Kaleidoscopic, Mechanical Butterflies Form a Vehicle in Dazzling New Ford Ad

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Electric Theatre Collective provides VFX for new spot by GTB and 2AM Films' Steve Cope

Kaleidoscopic, Mechanical Butterflies Form a Vehicle in Dazzling New Ford Ad
Electric Theatre Collective provides stunning visual effects to the latest ad for for the Ford Focus Active. The 40 second spot was created by ad agency GTB, directed by Steve Cope at 2AM Films and called ‘The Beauty of Change Continues’. 

In the spot we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus hatching out of chrysalis to come together in a stunning kaleidoscope to form the new vehicle. The ad uses the butterflies to symbolise the beauty that can emerge from change. This is the second TV spot for the all-new Focus and is part of a larger, integrated brand campaign. 

“With a new director on board and a different vision we managed to avoid the dreaded second album syndrome to create a film that’s every much as visually striking and beautiful as the original," say Paul Yull and Adrian Birkinshaw, ECDs at GTB.

Neil Scholes, VFX supervisor at Electric, adds: “It was a blast working on this new Ford film. The director, Steve Cope, wanted to enjoy the mechanical nature of these butterflies, and to see all the different car materials from red glass to white metallic paint. The challenge was keeping the animation playful and realistic but also making sure all the different tones and colours combined correctly whilst forming the car. We’re really happy with the end result.”
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Client

Brand: Ford

Post Production / VFX

Post Production Company: Electric Theatre Collective

Producer: Jon Purton

VFX Supervisor: Neil Scholes

Colourist: Luke Morrison

FX Lead: Tobin Brett

2D Lead: Iain Murray

2D Artist: Alex Prod’Homme, Christian Block, Alex Grey, Aitor Arroyo, Daniel Manning

3D Lead: Neil Scholes

3D Artists: Gareth Bell, Thanos Topouzis, Ryan Maddox, Patrick Krafft Conor Ryan, Nicolas Lebas, Max Johnson, Stephane Renaldi, Quentin Dubois, Tom Di Stasio, Thanos Kousis, Eddy Martinez, Nick Turner, Kristopher Gropatsakis

Production Company

Production Company: 2AM Films

Director: Steve Cope

Executive Producer: Nick Crabb

Managing Director: Nick Crabb

Creative Agency

Creative Agency: GTB

Executive Creative Director: Paul Yull, Adrian Birkinshaw

Creatives: Ash Prentice, James Child

Producer: Romila Sanassy, Aaron Clark

Genres: Visual VFX, Scenic

Categories: Automotive, Cars

Electric Theatre Collective, Tue, 19 Feb 2019 15:42:50 GMT