Electric Theatre Collective provides stunning visual effects to the latest ad for for the Ford Focus Active. The 40 second spot was created by ad agency GTB, directed by Steve Cope at 2AM Films and called ‘The Beauty of Change Continues’.
In the spot we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus hatching out of chrysalis to come together in a stunning kaleidoscope to form the new vehicle. The ad uses the butterflies to symbolise the beauty that can emerge from change. This is the second TV spot for the all-new Focus and is part of a larger, integrated brand campaign.
“With a new director on board and a different vision we managed to avoid the dreaded second album syndrome to create a film that’s every much as visually striking and beautiful as the original," say Paul Yull and Adrian Birkinshaw, ECDs at GTB.
Neil Scholes, VFX supervisor at Electric, adds: “It was a blast working on this new Ford film. The director, Steve Cope, wanted to enjoy the mechanical nature of these butterflies, and to see all the different car materials from red glass to white metallic paint. The challenge was keeping the animation playful and realistic but also making sure all the different tones and colours combined correctly whilst forming the car. We’re really happy with the end result.”