Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

KakaoTalk Appoints Havas Media Indonesia

Hires, Wins & Business 1.1k Add to collection

AOR, will handle offline media planning and buying for the VoIP app

 KakaoTalk Appoints Havas Media Indonesia

Havas Media Indonesia has announced its appointment as the media agency of record by KakaoTalk, the popular messaging and VoIP app developed by Seoul-based Kakao Corp.

Launched in 2010, KakaoTalk currently boasts of 89 million users globally and is vying to be a leader in the mobile messaging space.

Havas Media Indonesia will handle the offline media planning and buying for the app. The scope of work currently does not extend to digital.  


Tizzy Zoelfikar, Business Director at Havas Media Indonesia, who led the pitch said: “Indonesia is one of the largest mobile markets in the region and that is what makes this category especially interesting. The competition in this space is heating up with players like Line and WeChat making an entry in the country. KakaoTalk has had a very promising start and we are delighted to be there partners in this journey going forward.”


Apart from home market South Korea, KakaoTalk is targeting Indonesia, Vietnam and Japan for its growth and expansion. In recent months, KakaoTalk has witnessed a growth of 288 percent in Indonesia. 

 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Havas US, Wed, 29 May 2013 04:05:48 GMT