Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

kaboom's Erik Moe Finds Effervescent Comedy in Sparking Ice Marketing Mayhem

Creative 129 Add to collection

Satirical spots created by Bread N Butter and produced by kaboom take a humorous approach to the advertising industry

kaboom's Erik Moe Finds Effervescent Comedy in Sparking Ice Marketing Mayhem

Nothing goes better with Bread n Butter than Sparkling Ice, as evident in the new campaign directed by kaboom’s Erik Moe. The spots are a comedic take on the advertising industry, where an effervescent duo of eager interns seeks original ways to sell Sparkling Ice. A music video, spinning prize wheels, and viral stunts – all make their boss think WTF. What The Flavor, that is.

According to Tommy Hernandez, Creative Director: “Working with kaboom was to have a true partner in the creative process from start to delivery. Erik’s passion for comedy and talent in eliciting amazing performances were not only essential, but made the experience as fun as what you see on the screen.” 

In addition to production, kaboom produced the project through post including the collaboration with kaboom director/editor Doug Werby who cut the campaign. 

Watch the intern antics below.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Bread N Butter

Production Company

Production Company: kaboom productions


Audio Mixer: Jay Shilliday, Slate Run Productions


Head of Production: Steven Sills

Director of Photography: Joe Meade

Director: Erik Moe

Executive Producer: Lauren Schwartz


Edit Company: kaboom

Edit Assistant: Scott Limanek

Edit: Doug Werby

Post Production Supervisor: Jade Santos

Post Production / VFX

Finish: Marco Ramirez, Marco Ram Films

Genres: Comedy, People

Categories: Soft Drinks, Carbonated Drinks

Kaboom Productions, Mon, 13 Aug 2018 21:47:38 GMT