Kaboom's Campaign Takes a Creative Approach to Caring

For the third year in a row, agency Preston Kelly teamed up with kaboom and director Michele Atkins on a campaign for client Gundersen Health System. As with previous years, the new campaign highlights Gundersen’s award-winning care through real stories of love + medicine.

This year, the campaign extends from stories that happen in hospital to well beyond its walls and took the team to new heights – in one instance, literally via a helicopter. From respecting the individuality of a child’s imagination for happy examinations, to a more creative approach to healthcare that relieves boredom or addresses sadness during treatments, to how first responders effectively aid those in remote areas during times of crisis – all are anchored in going the extra mile, philosophically or actually, to infuse care with compassion.