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JWT's 'Worldmakers' Partnership with LinkedIn

31/05/2013
Advertising Agency
Singapore, Singapore
50
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Digital talk show to debut on influencer platform

JWT, the world’s best-known marketing communications brand, has signed an exclusive media partnership with LinkedIn, the world’s largest professional network on the Internet with more than 225 million members, to showcase Worldmakers, the Web-based talk show series developed, produced and made by JWT. Worldmakers, hosted by Bob Jeffrey, JWT Worldwide Chairman and CEO, features some of the world’s most respected thinkers exploring the convergence of advertising, technology and entertainment.

Additionally, Jeffrey has been named to LinkedIn’s exclusive “Influencer” program, which brings together 250+ of the world’s top thought leaders to share their knowledge and insights on LinkedIn. Worldmakers is the first original video series to air exclusively on LinkedIn’s Influencer platform.
In the episode airing today, Jeffrey talks with Unilever North Asia President Alan Jope, who shares his insight on China’s digital landscape, and what it takes for a global brand to succeed in China. This interview will be the first in the Worldmakers China series, and will also be among the first aired across LinkedIn under the new partnership.

“When we launched Worldmakers, our mission was to curate and cultivate exclusive conversations with inspiring and fascinating people across all industries and geographies that were reflective of JWT’s WORLDMADE philosophy, and then share their stories and insights with our clients and audiences around the globe,” said Jeffrey. “Partnering with the world’s preeminent business networking site to amplify our insightful and thought-provoking content seemed like a completely organic step to further LinkedIn’s own mission to help professionals become more productive and successful.”

“Millions of professionals are coming to LinkedIn to glean daily insights from the world’s top influencers, like Mr. Jeffrey. We're excited for Mr. Jeffrey to exclusively launch Worldmakers on LinkedIn and give our members exclusive access to his conversations with the world's top thought leaders within the advertising, technology and entertainment space," said Blair Decembrele, LinkedIn spokesperson.

All episodes of Worldmakers will air on Jeffrey’s LinkedIn page and will be syndicated across relevant industry channels on LinkedIn. The weekly series kicked off last week with award-winning chef, restaurateur, author and philanthropist Marcus Samuelsson, followed by founder and CEO of TheAudience.com Oliver Luckett, who talks about social programming and the rise of social media as a platform for branding.

Additional episodes will span the globe, with interviews from China featuring Starbucks China Chief Marketing Officer Marie Han Silloway, who discusses her journey bringing coffee to a tea culture, Donna Li, GM of Strategic Marketing & Media Planning at RenRen.com, who talks about how brands can leverage China’s unique social media ecosystem to connect with consumers, as well as filmmaker Wuershan, upstart fashion designer Vega Wang, and more.

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