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JWT Wins Pitch for Grand Ho Tram Strip


Agency hits jackpot with Vietnam’s first international luxury casino resort

JWT Wins Pitch for Grand Ho Tram Strip

 JWT Vietnam has been appointed Agency of Record for The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort. 

The Grand Ho Tram Strip, Southeast Asia’s first integrated casino beach resort, is situated just 120 km outside Ho Chi Minh City on a 2.2 km strip of pristine beach facing Vietnam’s East Sea. 

The integrated resort, which opened in July, includes a 541-rooms, as well as world-class restaurants, shopping and entertainment amenities. The resort’s second wing, which will open soon, will expand its capacity to 1,100 rooms. The project also includes The Bluffs, an 18-hole championship oceanfront golf course designed by Greg Norman, who recently described it as "one of the two most beautiful courses" that he has ever been associated with. The Grand’s gaming facilities include over 600 slot machines and 90 live tables, and stand on par with international casinos in Singapore and Macau. 

"It’s a huge mandate and we are delighted to have won this pitch. The Grand is a not just a world class casino resort but a huge step forward for Vietnam’s tourism, and JWT is proud to be associated with a project of this scale and scope,” said Saby Mishra, CEO of JWT Vietnam. “We are absolutely united with the client team in their vision and passion for building The Grand as a deluxe, international destination." 

The Grand Ho Tram Strip is targeting at visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America. JWT will create print, TV and digital campaigns for The Grand Ho Tram Strip which will run in core target markets worldwide. 

Ho Tram Project Company Ltd., which is owned by Asian Coast Development Ltd. (Canada), an international development company specializing in integrated resort destinations, is the developer of the Ho Tram Strip, which will ultimately include a second integrated resort 

“This is the only casino resort development in Southeast Asia that’s right on the beach,” said John Webb – Vice President – Hospitality of The Grand Ho Tram Strip. “The Grand Ho Tram Strip truly pushes the limits of excitement like no other and we look forward to working with JWT to promote this dynamic, new tourism destination and brand.” 

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Wunderman Thompson Singapore, Wed, 11 Dec 2013 13:21:23 GMT