JWT Singapore was named creative agency of record for Changi Airport Group after a competitive pitch with over a dozen agencies.
JWT will create campaigns for the Changi brand across all parts of the business, including commercial, retail and airhub services. Changi’s target market includes business and leisure travelers, as well as tourism partners and airlines. JWT’s remit will include brand and tactical communications, as well as the management of Changi Airport Group’s digital presence.
Changi Airport, which is the world’s most awarded airport, serves some 100 airlines flying to 230 cities in about 60 countries. The airport has over 330 retail stores and 120 F&B outlets across airport's three terminals. In 2012, Changi Airport set a new record, achieving more than 51 million passenger movements – up from 46 million in 2011.
“The JWT team demonstrated vision and passion during the pitch. It’s a great fit, and we look forward to building a strong and successful partnership with them,” said Ivan Tan, Senior Vice President, Corporate and Marketing Communications, at Changi Airport Group.
"Changi is a true Singaporean flagship brand, and it provides both the first impression of, and gateway to, the country as a whole. We are honoured that the Changi Airport Group team trusts us to help take the brand to the next level,” said Frank Bauer, CEO of JWT Singapore.
“From a creative communication standpoint, and also from a relationship point of view, we are more than thrilled to take this challenge on,” said Valerie Cheng, JWT Singapore’s Executive Creative Director.
This new business win strengthens JWT Singapore’s position as the agency of choice for brands that want to leverage Singapore’s position as a major Asian hub to serve markets across the region, and worldwide. JWT Singapore is the global agency for Unilever’s Lux skincare and Royal FrieslandCampina’s Friso infant and toddler nutrition range, creating campaigns that run worldwide for both brands, and also handles Unilever’s Sunsilk for the Asian region.
“This win is both a testament to the strength of our Singapore agency, and reflects that JWT’s new leadership team fully embraces the importance of idea-centricism and collaboration as the foundation of our management ethos,” said JWT APAC CEO Tom Doctoroff.