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JWT Uncovers the Perfect Crime


The Melbourne Writers Festival is back!

JWT Uncovers the Perfect Crime



The Melbourne Writers Festival is back, again working with JWT to inspire Melburnians to ‘Enquire Within’ the minds of some exceptional guests from August 22 to September 13.



As part of a multi-channel campaign, JWT has teamed up with Exit Films to develop a 45 second cinema spot, The Perfect Crime. 


The Perfect Crime explores how writers develop the stories that they sometimes spend years creating.  “We see Anya, a crime writer, tease out a particularly gruesome plotline using her family as stand-in victims,” explains JWT Melbourne ECD, Richard Muntz. “How should she dispatch with her husband? Slam his head in a cupboard door or decapitate him with a vegetable knife?”


“Discovering the stories behind the stories is what makes Melbourne Writers Festival so fascinating,” he continues.  “It’s a unique opportunity to ‘Enquire Within’ some exceptional minds and understand how they develop their ideas.”


Director Brett Ludeman and Exit Films came on board to bring Anya and her family to life, beautifully realising the world of story telling going on behind the facade of her suburban home. 


Client: Melbourne Writers Festival
Agency: JWT Melbourne
Production: Exit Films
Country: Australia

Brett Ludeman

Executive Creative Director
Richard Muntz

Art Director
Gabriel Woodmansey

Jess Lilley

Jeremy Flynn

Edward Goldner

Art Director
Jackson Dickie

Post production
Method Studios

Cameron Hales

Roslyn Di Sisto

Sound Studio
Front of House

Sound Design
Phil Kenihan

Agency Producer
Christina Dess

Agency Producer 
Jessica Norton

Account manager
Nikia Shepherd

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Wunderman Thompson Singapore, Wed, 14 Aug 2013 07:14:37 GMT