Wunderman Thompson Canada
Wed, 16 Nov 2016 11:54:19 GMT
Production company 1stAveMachine partnered with J. Walter Thompson Toronto and SPLENDA to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener.
With the prevailing message that “Sweet ain’t enough anymore”, “Coffee” gives the pink slip to traditional sugar around the country in a funny and fitting office-like atmosphere.
You can check out the new video below:view more - Creative
Colourist: Alejandro Armaleo
Art Director: Denise Cole
Creative Agency: J.Walter Thompson Toronto
Executive Producer: Sam Penfield, Lisanne McDonald
Producer: Malu Rodriguez
Production Company: 1stAveMachine
Sound Mix: Pirate Toronto
Editor: Nicolas Rivas
Categories: Water, Soft DrinksWunderman Thompson Canada, Wed, 16 Nov 2016 11:54:19 GMT