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Group745
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Group745
Creative in association withGear Seven
Group745

JWT Toronto Waves Goodbye To Sugar In New Splenda Campaign

16/11/2016
Advertising Agency
Toronto, Canada
65
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The playful new spot is directed by Becho Lo Bianco and Mariano Bergara

Production company 1stAveMachine partnered with J. Walter Thompson Toronto and ​SPLENDA​ ​to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener.

With the prevailing message that “Sweet ain’t enough anymore”, “Coffee”​ ​gives​​ the pink slip to traditional sugar around the country in a funny and fitting office-like atmosphere.

You can check out the new video below: 

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