Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

JWT to Acquire Egift, a Leading Premium and Gift Specialist in China



JWT agrees to acquire Egift

JWT to Acquire Egift, a Leading Premium and Gift Specialist in China

WPP announces that its wholly owned operating company JWT has agreed to acquire Shanghai 

Egift Design and Production Co. Ltd., one of China’s leading premium and gift specialists. 

Egift provides total integrated premium and loyalty program gift solutions to clients, ranging from 

strategy, design, sourcing, prototyping, production through to logistics and distribution. The 

company, which was established in 2002 by Zhu Cheng and is headquartered in Shanghai, 

serves a range of blue chip international clients in China, including Johnson & Johnson, Roche, 

Pechoin, Conde Naste and Novartis. Following the acquisition, Egift will continue to operate 

independently, as part of JWT’s activation, field and shopper marketing operations in China. 

For the year ending 31 December 2013, Egift’s revenues were RMB 27 million, with gross 

assets of RMB 25 million, as at the same date. 

This acquisition marks a further step towards WPP's declared goal of developing its networks in 

fast-growth markets and sectors. 

In Greater China, WPP companies (including associates) generate revenues of US$1.4 billion 

and employ over 14,000 people. Like-for-like revenue growth in Greater China was 4.0% in 

2013 (excluding associates). In the Asia Pacific region, WPP companies (including associates) 

generate revenues of US$5 billion and employ over 48,000 people. Like-for-like revenue growth 

in Asia Pacific was 5.2% in 2013 (excluding associates). 

WPP recently raised its targets from 35-40% for each of fast-growth markets and new media to at least 40-45%, over the next five years. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Wunderman Thompson Singapore, Mon, 24 Mar 2014 12:02:22 GMT