This Valentine’s Day locals can come to Martin Place, and for a donation, get professional photos taken with a host of cuddly pups
J. Walter Thompson is working with Sydney Dogs and Cats Home and female-first dating app Bumble, to bring a warm and furry activation to Sydney this Valentine’s Day.
Research conducted by Bumble in 2017 found that 46% of Aussie women were more likely to ‘swipe right’ on a love interest’s profile, if their pictures included puppies.
So, to raise funds for Sydney Dogs and Cats Home, Sydney’s only not-for-profit pound, J. Walter Thompson is creating a pop-up photography studio, where Sydneysiders can create their own suite of ‘date bait’ profile pics, featuring adorable rescue dogs.
This Valentine’s Day locals can come down to Martin Place, and for a $10 donation they can have their own professional portraits taken with a host of cuddly pups. All the money raised will go directly to Sydney Dogs and Cats Home, to help them raise the $3 million they need to build the animals a new home.
DAY: Wednesday February 14, 2018
TIME: 7am – 2:30pm
WHERE: Martin Place, Sydney, NSW, 2000
This pooch pop-up will be in high demand, and spots will be on a first come, first serve basis.
The activation is supported by content and social to drive awareness and attendance at the event, and create broader awareness for the cause and donations.
A second social video will showcase the activation itself and will be released later tomorrow, with a third video created to send to all those that participated as an EDM. It will uncover any doggy-inspired love stories, with any lucky love birds being taken back to the shelter for a champagne doggy date to wrap the story.