JWT Singapore Wins Gold for HSBC

JWT Singapore brought home a Gold in ‘Best use of Technology’ for its innovative Neurogolf activation campaign for HSBC at last night’s Marketing Events awards show in Singapore.
 

JWT’s HSBC Neurogolf campaign a cutting edge video golf game that makes use of an  an EEG headset and gaming platform that allows players to move a ball in the game entirely with their mind, without touching a golf club – or a mouse.  The game was presented as part of HSBC’s sponsorship activities at the HSBC Women’s Golf Championships in Singapore in March.   The game was designed to encourage players to visualize their goals before taking a swing, reflecting the theme of the  integrated campaign that JWT created for HSBC Women’s Golf, “Imagine Further”, which celebrates the power of imagination.  This innovation led over 44,000 Singaporean consumers to the HSBC Women’s Golf microsite, raising the profile of the bank’s sponsorhip, and on the ground events also resulted in thousands of leads for HSBC.
 

“It’s wonderful to be recognized for innovative work for a global brand like HSBC,” said Frank Bauer, CEO of JWT Singapore.  “We have radically scaled up our digital expertise, across every part of the agency, and we are harnessing new technologies, new platforms and new thinking for our clients and their brands.”
 

JWT Singapore won two Gold Clios for its Red Cross Rapid Rescue iphone app earlier this year, and was named Creative Agency of the Year (Bronze), and Direct Marketing Agency of the Year (Gold) in May by a panel of judges comprised entirely of client marketers at Marketing Magazine’s annual award show.  The agency also won two Silvers for work on Lux, at Adfest in March, as well as a Gold and two Silver medals for Rapid Rescue.
 

“Great work cannot happen without great clients who believe in pushing the boundaries so this award goes to our bold clients,” said Valerie Cheng, Chief Creative Officer at JWT Singapore.