JWT Asia Pacific brought home 20 ADFEST medals from a wide range of categories, from mobile to TV to direct and press, showcasing the network’s depth and breadth across the complete range of advertising mediums.
“I’m really pleased to see such a steady stream of awards across virtually every category, and for every part of our Asian network, from North Asia to South Asia to Australia and India. JWT’s showing at ADFEST illustrates that we have a balanced network with a very consistent and innovative creative offering,” said Lo Sheung Yan, Chairman of JWT’s Asia Pacific Creative Council.
The network’s wins include three Gold, 10 Silver and seven Bronze medals. JWT Singapore took home a Gold in Direct, for mobile marketing, a Silver in Mobile and another Silver in the Promo category for its Red Cross Rapid Rescue app, which allows people who face a medical emergency to use their iPhone to locate individuals near to them who are trained in first aid. In an emergency, a few taps through the app’s menu sends out an alert to registered volunteers within a two-kilometer range of the victim, using location based software.
JWT Singapore also took home two Silver awards in Direct marketing and Promo, along with a Bronze in Radio, for “DJ Prank” for Unilever’s Lux body wash. In this campaign, JWT played a prank a famous DJ on Indonesia’s most popular station, hijacking the morning show with countless calls from different people requesting songs for an unforgettable girl named Kareena. The last caller on the show was Kareena, calling to thank all her admirers – and to credit the wave of affection on the power of the Lux Fine Fragrance Elixir body wash she used in the shower that morning.
The network’s tally also included two Gold medals in Print Craft, two Silver medals for Art Direction and Press, and one Bronze for JWT Shanghai’s “Rome/Egypt Civilization” campaign for toothpaste brand Maxam, which depicts, in minute detail, tiny, intricate ancient ruins set in a tooth, with the tagline “Don’t the let germs settle in.” Shanghai also earned a Bronze in Film for “Cleaning Fish/Scissor Hands”, for Haier.
JWT Bangkok won a Silver in Film for its “Reflection” murder mystery mini-movie campaign for Thai beauty brand Oriental Princess, a Silver in Promo for “Grandma/Economist/Grandpa” for Top Charoen Optical, and a Bronze in the Design/direct mail category for Tiger Beer’s “Bloody Ring”, a campaign that saw the creation of the Tiger Thumb Wrestling Federation, complete with tiny costumes for pub goers’ thumbs, that aimed to get people to put down their mobile phones and start interacting with friends while out for a beer.
Contract Advertising’s TV campaign for Morphy Richards’ juicer, titled “Corruption” earned two Silvers, one for Film and another in Film Craft. Contract, one of India’s leading integrated agencies, is JWT company.
JWT Melbourne, meanwhile, took home a Bronze in Film for “Cane Toad”, a humorous viral film that highlights the punch packed the Eco boost feature in the Ford Falcon.
JWT Jakarta earned a Bronze in Outdoor/guerilla marketing for “Osteocessories”, a campaign that raised awareness about osteoporosis by hijacking a catwalk, with a bespoke line of designer bone support accessories, at Fashion Week in Jakarta. JWT Kuala Lumpur also won a Bronze for its ‘Wheel of Fortune’ campaign for Ford, which put an innovative spin on the old-school lucky draw to draw more consumers in to test drive the Fiesta. By placing a ‘wheel of fortune’ on the
hub caps of test models at 52 dealerships, JWT turned every test drive into a game of chance, revving up sales for Ford Malaysia.
“JWT is committed to creating innovative, idea-centric work for every client, across every category,” said Tom Doctoroff, JWT APAC CEO. “I’m thrilled that people from across our entire Asian network, who all work so hard to bring this ethos to life, have been recognized at ADFEST.”