JWT Shanghai has been tapped to create brand campaigns for Lily, a fast-growing Chinese women’s fashion brand with an international presence and aggressive growth plans.
Lily, a mid-range women’s clothing brand, has over 500 retail stores across China, including 40 in Shanghai, as well as outlets in South East Asia, the Middle East and Eastern Europe. JWT will create brand campaigns across print, film, out of home and digital media to help Lily expand its reach and profile in China.
“JWT is an open-minded company inspired by fashion and fueled by creative ideas. We sincerely hope to surprise Chinese consumers with the perfect combination of fashion and advertising through our cooperation with JWT,” said Mingyang Sun, Deputy General Manager & Marketing Director of Lily.
“Lily is a brand with strong designer language, that’s something hard to find in China market,” said Eric Lee, Managing Director of JWT Shanghai. “We are thrilled to be selected to bring the brand to life and reaching consumer who appreciate design and quality. It’s an exciting remit that’s full of possibility."