Today, JWT announced that it selected Plotter, a Cleveland-based startup, as the recipient of a brand campaign coming out of its WALTER pop-up agency at SXSW Interactive.
Plotter is the first social network for maps. It allows users to create, share, crowdsource and discover maps of their favorite locations through a "mobile-first" application. Users can easily connect with friends to crowdsource maps or use Plotter’s Map Room to grab curated maps with extra features. On March 12, Plotter won the Social Technologies category of the fifth annual SXSW Accelerator program, rising to the top of the 500 companies that entered Web–based products in the competition.
“Plotter has a great idea that’s reinventing its category,” said Perry Fair, president of WALTER and chief creative officer of JWT Atlanta. “Its app is the antidote to unfulfilling journeys. They presented the best opportunity for us to partner, at the right time, with a startup as a startup agency. They weren't too far down the path or too new. A lot like WALTER. We are honored to work with them. ”
“We created a social network in four-and-a-half months, and WALTER created an ad campaign for us within five days. We couldn’t have asked for a more nimble and collaborative team to work with. It was incredible to see how fast a completely integrated team of planners, creatives and technologists could move and adapt within a five-day period. More importantly, I think we may have uncovered that big idea to help propel us into the marketplace,” said Tom Nolan, founder and CEO of Plotter.
WALTER came to life on March 8, 2013, at SXSWi in Austin, Texas. Over five days, a collective of WORLDMADE creative and strategic talent from across the JWT network, including some of the agency’s brightest stars from Atlanta, New York, Brazil, London and more, teamed up to develop a customized brand campaign for Plotter.
WALTER selected Plotter from a larger pool of finalist startups, including:
• Your Karma – With Karma, you pay for data as you go, on your Wi-Fi hotspot. The more you share your connections, the more free data you earn.
• Distil – Distil helps companies identify and block malicious bots from web scraping, spamming, frauding websites.
• Roximity – Roximity helps merchants and brands deliver targeted, contextual offers and messaging via mobile apps, SMS/MMS and autos (Ford, Honda, etc.).
• Mr. Arlo – Simplify travel discovery by leveraging social networks, allowing users to make better travel decisions.
• Citybot – Citybot creates personalized trips for visitors based on their interests, schedule, and transportation needs.
• SeatGeek – SeatGeek is what music lovers and sports fans use to find the best events in their area.
• .Co – The Web address for big ideas online. More than just a domain, .Co is changing the fabric of the Internet, one URL at a time.
• Narratively – A platform devoted to original, in-depth and untold local stories with a universal appeal.
JWT will stay in touch with many of the startups that participated, in the hope of future partnership and collaboration with the agency or its clients.
“Plotter has a great product—they are courageous, have an incredibly smart team and get how the right marketing program can compress the time between launch and critical mass. And while WALTER might have just self-destructed in Austin, we believe it has a future part to play in JWT—particularly when it comes to finding new ways of working with different kinds of companies. Watch this space,” said David Eastman, CEO of JWT North America.