JWT Report Reveals People Living Solo Means New Opportunities for Brands

It’s not surprising that more people are living alone nowadays. It’s being enabled by various factors including a “post-adolescent” stage before adulthood, social media and tech, declining marriage rates and urbanization across the world. But JWT’s latest trend report, “MeetThe New Family,” reveals that this group is actually widely diverse in age, income and mindset – much different from the stereotypes of a young adult or elderly widower living alone – representing an enormous opportunity for brands to adjust their product and service offerings and the way they market them.

A handful of brands are already starting to latch on to marketing to solo-dwellers, from Green Giant to Digorno to Celeste, and are gearing their goods for one. Even travel companies are enabling opportunities for the for solo traveler. For example, Grand Circle Cruise Line has stopped charging single supplements, and high-end hotels are launching women-only floors to cater to females traveling alone.

Click here to view the whole report which also highlights insights on silver families, multigenerational households and, new parameters of the “nuclear family.”