JWT New York has launched a new TV spot for Kleenex that highlights the unfortunate consequences of not having a Kleenex tissue on hand. Without a Kleenex, unequipped victims are forced into shameful behaviour - like wiping their hands on the family dog to shaking their boss’s hand after sneezing. The situations that unfold throughout the ad resonate, because let’s face it… we’ve all been there.
The effort is part of a broader push for consumers to purchase Kleenex proactively versus waiting until they are sick, encouraging people to take charge of their heath as we head into cold and flu season. The program also includes a cold and flu predictor website http://www.my-achoo.com/ (developed with partner Studiocom), and more.
Credits
JWT Office: JWT New York
Client: Kleenex
Project Name: Embarrassing Moments
Executive Creative Director: Jim Hord
Senior Art Director: Harsh Kapadia
Senior Writer: Giovanni Maletti
Chief Creative Officer, North America: Jeff Benjamin
Chief Creative Officer, New York: Matt MacDonald
Planners: Jonathan Disegi, Dylan Viner
Director of Brand Production: Matt Anderson
Senior Producer: George Rocca
Director of Music: Paul Greco
Project Managers: James Neal, Sandra Tarnowski
Account Team: Mike Miranda, Nadine Andros, Evan Johnson, Leah Hattendorf
Brand Champion / Brand Director: Eric Higgs
Senior Brand Manager: Tracy Buelow
Brand Manager: Anna Elledge
Director: Jared Hess
Production Company: Community films
Executive Producers: Lizzie Schwartz, Carl Swan
Line Producer: Lisa Shaw
Editing House: Cutting Room
Editor: Mike Douglas
Post Producer: Eytan Gutman
Graphics: Light of Day
Producer: Kristen Barnard
Telecine: The Mill
Colorist: Sal Malfitano
Music: David Horowitz
Sound Engineer: Andy Green
AVO: Sara Van Beckum
Media Agency: Mindshare