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JWT NY's Embarrassing Moments for Kleenex


New ad shows why you should always have one on hand

JWT NY's Embarrassing Moments for Kleenex

JWT New York has launched a new TV spot for Kleenex that highlights the unfortunate consequences of not having a Kleenex tissue on hand. Without a Kleenex, unequipped victims are forced into shameful behaviour - like wiping their hands on the family dog to shaking their boss’s hand after sneezing. The situations that unfold throughout the ad resonate, because let’s face it… we’ve all been there.


The effort is part of a broader push for consumers to purchase Kleenex proactively versus waiting until they are sick, encouraging people to take charge of their heath as we head into cold and flu season. The program also includes a cold and flu predictor website (developed with partner Studiocom), and more.


JWT Office: JWT New York 
Client: Kleenex
Project Name: Embarrassing Moments

Executive Creative Director: Jim Hord
Senior Art Director: Harsh Kapadia
Senior Writer: Giovanni Maletti 
Chief Creative Officer, North America: Jeff Benjamin
Chief Creative Officer, New York: Matt MacDonald
Planners: Jonathan Disegi, Dylan Viner
Director of Brand Production: Matt Anderson
Senior Producer: George Rocca

Director of Music: Paul Greco

Project Managers: James Neal, Sandra Tarnowski

Account Team: Mike Miranda, Nadine Andros, Evan Johnson, Leah Hattendorf
Brand Champion / Brand Director: Eric Higgs

Senior Brand Manager: Tracy Buelow

Brand Manager: Anna Elledge

Director: Jared Hess
Production Company: Community films
Executive Producers:  Lizzie Schwartz, Carl Swan

Line Producer: Lisa Shaw

Editing House: Cutting Room
Editor: Mike Douglas

Post Producer: Eytan Gutman

Graphics: Light of Day

Producer: Kristen Barnard

Telecine: The Mill 
Colorist: Sal Malfitano
Music: David Horowitz
Sound Engineer: Andy Green
AVO: Sara Van Beckum
Media Agency: Mindshare


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Genres: Comedy

Categories: Pharmacy, Medicine and remedies

Wunderman Thompson USA, Tue, 01 Oct 2013 11:20:20 GMT