Award-winning duo selected to lead creative for the agency’s flagship office
Sergio Lopez elevated to head of production
JWT announced the appointment of Matt MacDonald, executive creative director at JWT New York, and Ryan Kutscher, former creative director at CP+B, as co-chief creative officers of JWT New York. As co-CCOs, MacDonald, 36, and Kutscher, 33, will be responsible for driving the creative vision and output of JWT’s flagship New York office. They will report to JWT North America Chief Creative Officer, Jeff Benjamin.
“We're continuing our mission to reignite the soul of JWT,” said Benjamin. “Matt and Ryan are modern creatives. They have been responsible for some of the most celebrated work of the last 10 years. Each has unique strengths and together they equip us with the vision and leadership our clients need.”
MacDonald, an executive creative director at JWT since 2010, joined the agency in 2003 as a copywriter. He has been behind some of the agency’s most famous work, including the “Welcome Bigwigs” campaign for JetBlue, “The Magic of Macy’s” and “Believe” campaigns for Macy’s and the Smirnoff Nightlife Exchange. He also co-wrote the “Yes, Virginia,” animated Christmas special for Macy’s, which airs each December on CBS. Over the years, he has worked on a number of other blue-chip brands like Cadbury, De Beers, Ford, Johnson & Johnson, L.L. Bean and Rolex.
“In thenine years I've been with JWT New York, there's never been a more exciting time than right now,” said MacDonald. “There's new energy, new talent and a new commitment to the spirit of inventiveness that has always been a part of our DNA. I'm thrilled to be working alongside Ryan to help shape the future of this agency.”
Kutscher began hisadvertising career at CP+B. He has received some of the industry’s most prestigious awards for programs like Burger King’s “Whopper Freakout,” Volkswagen’s “Unpimp” and Method’s “Come Clean.” He has also worked on brands like Harley-Davidson, Miller Lite, Climate Reality, Toyota, Skittles and more. Kutscher left in 2009 to freelance as an independent creative director with some of the world’s top agencies on a wide array of clients. For the past several months he has been at JWT New York.
“There are many great jobs and great agencies in the world, but for me the most important quality is the sense of being on a mission,” added Kutscher. “Matt and I are enlisting with Jeff, Mike Geiger, David Eastman and the whole crew to reinvent JWT New York. It’ll be very challenging, and very fun. There’s a lot of pressure, but an equal amount of opportunity for success. So, if I don’t screw this up, it should be pretty sweet.”
A highly awarded duo, both MacDonald and Kutscher have had work recognized in every major creative competition in the industry, including Cannes Lions, D&AD, Clios, The ANDYs, AICP and The Effies. Kutscher was twice named one of the Top 10 most-awarded creatives in advertising and was featured in Creativity as one of 10 “Creatives to Watch.” Both will join JWT’s worldwide creative council.
Additionally, JWT New York announced the promotion of Sergio Lopez to head of production. Previously, he served as director of content. Reporting to Mike Geiger, president, chief integration officer, JWT North America, Lopez, 35, will be responsible for ensuring the seamless integration of brand ideas across disciplines and agency departments.
“Sergio has produced an incredibly diverse body of work throughout his career,” said Geiger. “He’s the perfect person to work hand-in-hand with the creative teams to bring great work to life across all media and platforms.”
Lopez joined JWT in 2009 as director of brand production for Diageo, Macy’s, Microsoft and Nestle. Prior to JWT, he worked as vice president, director of broadcast production at Cramer-Krasselt, where he produced work for clients like Corona, Heinz, Hyatt and Porsche. He previously worked for Leo Burnett in Chicago and Madrid, traveling around the world producing work for clients such as Coca-Cola, McDonald’s, Nintendo, P&G and Samsung.