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JWT New York Illustrates Care Through the Eyes of Children



Patricia Lakin retells children's stories through story books

JWT New York Illustrates Care Through the Eyes of Children

Johnson & Johnson is spreading its mission of caring for the world, one person at a time, through the CARE INSPIRES CARE campaign. As part of the program, Johnson & Johnson and JWT New York have launched “Once Upon a Care,” a poignant storybook series that demonstrates the power of care through the eyes of children. 

Working with renowned children’s book author Patricia Lakin, Johnson & Johnson visited a New York City elementary school to talk to children about their views on caring. Lakin then worked with illustrators to transform the children’s stories into books, which the children read to their parents, providing a unique glimpse into how a parent’s actions can positively impact how their children see the world and engage in acts of care.

The entire process was filmed and turned into an online video that demonstrates that the care you give your children, they will give back to the world.


Executive Creative Director: Eric Weisberg
Creative Director: Dave Wasserman
Art Director: Jordan Young
Copywriter: Carl Mallia
Chief Creative Officer, North America: Jeff Benjamin
Planners: Cathy Clift, Patrice Lamiral, Hanna Park
Head of Production: Lisa Setten
Directors of Brand Production: Bill Finnegan & Caroline Coleman
Senior Producer: George Roca 
Producer: Andrea Rodriguez
Music Producer: Dan Burt
Director of Integrated Business Affairs: Julia Clark
Business Manager: Mary Rose Rossi
Director of Studio Operations: Russell Sharpe
Art Buyers: Sheri Rosenberg, Hugo Fitzgerald
Account Team: Amy Frisch, Maria Sweeney, Andres Tamayo, Remy Wainfeld
Client Team: Holly Means, Wendy Tull Bucaro, KC Hagin, Alex Holland
Director: Robert Gilbert
Production Company: Rooster
Post-Production: Cut & Run
Editing House: Cut & Run
Editor: Georgia Dodson
Media Agency: J3
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Categories: Beauty & Health, Health care

Wunderman Thompson USA, Fri, 06 Jun 2014 10:28:57 GMT