JWT New York Illustrates Care Through the Eyes of Children

Johnson & Johnson is spreading its mission of caring for the world, one person at a time, through the CARE INSPIRES CARE campaign. As part of the program, Johnson & Johnson and JWT New York have launched “Once Upon a Care,” a poignant storybook series that demonstrates the power of care through the eyes of children. 

Working with renowned children’s book author Patricia Lakin, Johnson & Johnson visited a New York City elementary school to talk to children about their views on caring. Lakin then worked with illustrators to transform the children’s stories into books, which the children read to their parents, providing a unique glimpse into how a parent’s actions can positively impact how their children see the world and engage in acts of care.

The entire process was filmed and turned into an online video that demonstrates that the care you give your children, they will give back to the world.