JWT Metro Releases 'Colours of Ajara' to Inspire Us to Explore Georgia

Ajara - a region, located in Georgia, is believed to be colourful and it became inspiration for us to show it in every colour and created a campaign named “Colors of Ajara”. The campaign featured video and instagram- both visually telling a story of travelling in gradiently shifting colours and in the way producing a real tourist experience.

On the Instagram account “Colors of Ajara”, scroll down the photo grid to see the colour shifting photos. Each shade of colour will take you to a new special place. 

“Colors of Ajara” features 30 shades of seven different colours. Photos are added daily , showing totally distinctive  experiences, which one can get in Ajara,