We can confirm Nestlé has appointed JWT London to handle the UK digital marketing account for the AERO brand.
JWT London will be responsible for digital activity comprising online advertising and social media execution. This will also include on-going community management across social media platforms.
JWT’s first digital work for Aero will break in the autumn and will be integrated with above-the-line activity, which will also be created by JWT.
James Whitehead, Executive Partner at JWT London, commented: “This now opens up all the opportunities that are possible by integrating the digital and above-the-line under one roof at JWT. Nestlé understands the benefits of using more of JWT's integrated capabilities to deliver stronger brand communications."