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JWT London Supports Britons' Ambitions with New HSBC Campaign

Creative 1.3k Add to collection

Charming new campaign runs across printed, digital outdoor and national and regional press

JWT London Supports Britons' Ambitions with New HSBC Campaign

HSBC and J. Walter Thompson London have unveiled a new campaign designed to showcase the bank’s extensive work in supporting the ambitions of British people.

Throughout its history, HSBC has existed to connect people to opportunities and help them realise their ambitions. HSBC prides itself on the positive difference it makes to the communities it serves.

The creative sets out to celebrate this positive impact in helping Britons’ ambitions in four key areas: buying a dream home, giving their children a good education, running their own business and growing their business internationally.

The campaign encourages people to find out how HSBC’s knowledge and experience can help them through four online content hubs aligned to these four areas. The rich online resources, which include mortgage and education calculators, business plan guides and real-time global trade intelligence, offer support and advice to help people pursue their ambitions in these areas.

Axel Chaldecott, Global Creative Director on HSBC at J. Walter Thompson London said: "It’s great to creatively celebrate the supportive contribution the HSBC brand makes to the UK across so many important aspects of life.”

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Media Agency

Media Agency: Mindshare

Creative Agency

Creative Agency: J. Walter Thompson London

Executive Creative Director: Axel Chaldecott

Global Director in Charge: Joseph Petyan

Media Planner: Aaron Quirk / Mike Enness

Planner: Gary Armitage

Creatives: Mia Silverman, Sophie Browness

Categories: Banking, Finance

Wunderman Thompson London, Wed, 03 Jun 2015 09:08:48 GMT