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JWT London Pokes Fun at Film Star 'Riders' with Rowntree's Idents

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Rowntree’s announces a 12 month sponsorship of the FILM4 9pm movie

JWT London Pokes Fun at Film Star 'Riders' with Rowntree's Idents

J. Walter Thompson London has created a series of ten sponsorship idents in which the family of Rowntree’s sweets are the stars of the show.

The films bring together the worlds of film and confectionary in extravagant ‘rider’ requests from demanding, fictitious films stars. Everything from Fruit Pastille towers to flattering Jelly Tot portraits are catered for to massage actor’s egos and satisfy their appetite for all things Rowntree’s.

The campaign is designed to build on the fun side of the brand and remind people that everyone needs a bit of Rowntree’s-ness every now and then. It also aims to increase awareness of the 5 core sub-brands in the Rowntree’s family (Fruit Pastilles, Randoms, Fruit Gums, Tooty Frooties and Jelly The 12-month campaign launches on 11th May 2015 on TV and will be supported in social – in particular through the launch of a new Rowntree’s brand twitter - and by OOH.

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Post Production / VFX

Colourist: Julien Biard at Finish

Post Production Company: nineteentwenty

Producer: Sally Pritchett

Visual Effects: Chrys Aldred & Richard Mckeand

Creative Agency

Creative Agency: J. Walter Thompson London

Executive Creative Director: Russell Ramsey

Planner: Richard Cottingham & Kevin Mercer

TV Producer: Nicola Mitchell, (Assist) Jenny Busby

Creatives: James Hobbs & Jeremy Little

Media Agency

Media Agency: ZenithOptimedia

Production Company

Director: Joel & Jamie

DOP: Haris Zambarloukos

Producer: Alice Morris

Production Company: 2AM


Sound Design: Sam Ashwell at 750mph


Editor: Daniel Greenway

Genres: Idents

Categories: Food, Sweet

Wunderman Thompson London, Fri, 08 May 2015 11:40:47 GMT