Wunderman Thompson London
Fri, 31 Oct 2014 09:32:09 GMT
JWT London has deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half. The line reads ‘Trick or treating is better with cake.’
David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween".
The ad builds on the “Life is better with cake” work created by JWT London launched in August this year, which featured an imaginary pink elephant TV ad and the world’s first billboard made of cake.
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Advertiser: Mr Kipling
Creative Agency: JWT London
Designer: Georgi Georgiev and Bryan Riddle
Executive Creative Director: Russell Ramsey
Group Account Directors: Brooke Curtis
Photographer: Laurence Haskell
Planner: Chris Bailey
Team Manager: Helena Wells
Creatives: Kevin Lai and Eduardo de Jevenois Howlett
Categories: Confectionery , FoodWunderman Thompson London, Fri, 31 Oct 2014 09:32:09 GMT