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Creative in association withGear Seven
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JWT London Conjures the Power of Promise for Forevermark Campaign
27/10/2014
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Advertising Agency
London, UK
167
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Black Swan choreographer Benjamin Millepied directs a modern love story
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Forevermark unveils a new campaign created by JWT London and directed by Benjamin Millepied, with photography by Tobias Regell. In a world where promises are increasingly disposable, the campaign showcases how a Forevermark diamond reflects a strong and enduring promise which will stand firm through a couples’ life together. 

Directed by Benjamin Millepied, the French dancer and choreographer who choreographed Black Swan, and is the Incoming Director at the Paris Opera Ballet, the film offers a romantic black-and-white preview of our hero and heroine’s joint journey. Their hands stay connected throughout reflecting the promise they have made and which will never be broken.

The film aims at renewing peoples’ faith in the role of promises in their lives and persuade them that responsibly sourced Forevermark diamonds are the only diamonds worthy of expressing them.

Credits
Brand
Agency / Creative
Production
Editorial
Music / Sound
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