Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

JWT London Conjures the Power of Promise for Forevermark Campaign

Creative 477 Add to collection

Black Swan choreographer Benjamin Millepied directs a modern love story

JWT London Conjures the Power of Promise for Forevermark Campaign

Forevermark unveils a new campaign created by JWT London and directed by Benjamin Millepied, with photography by Tobias Regell. In a world where promises are increasingly disposable, the campaign showcases how a Forevermark diamond reflects a strong and enduring promise which will stand firm through a couples’ life together. 

Directed by Benjamin Millepied, the French dancer and choreographer who choreographed Black Swan, and is the Incoming Director at the Paris Opera Ballet, the film offers a romantic black-and-white preview of our hero and heroine’s joint journey. Their hands stay connected throughout reflecting the promise they have made and which will never be broken.

The film aims at renewing peoples’ faith in the role of promises in their lives and persuade them that responsibly sourced Forevermark diamonds are the only diamonds worthy of expressing them.

'The Promise' Forevermark
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Forevermark

Production Company

Director: Benjamin Millepied

Production Company: Rattling Stick


Sound Design: Jungle


Editor: Work / NineteenTwenty

Creative Agency

Creative Agency: JWT London

Art Director: Claudia Southgate

Copywriter: Verity Fenner

Executive Creative Director: Russell Ramsey

Planner: Courtney Sikes

Team Manager: Verity De Courcy Norman

TV Producer: Rebecca Hunter

Genres: Choreography, Dialogue

Categories: Jewellery, Clothing and Fashion

Wunderman Thompson London, Mon, 27 Oct 2014 14:42:26 GMT