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JWT Launch Shell ‘Global Energy Mix’

19/09/2012
Production Company
London, UK
194
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Chris Palmer of Gorgeous directed the new spot

 

Shell has launched a global marketing campaign as part of its ‘Let’s Go’ corporate brand initiative.
 
Called ‘Global Energy Mix’, the campaign has been created by JWT London and runs across TV and Online and supported through Press.
 
The TV ad shows a day in the life of three people in different parts of the world (US, China and Brazil) and the crucial role energy plays in their lives.
 
The ad was directed by Chris Palmer through the production company Gorgeous. It aired on broadcast channels in this region, including CNBC, on 4th September. Media planning and buying is handled by MediaCom.
 
 
Creative agency:   JWT London
Global Creative Director on Shell: Axel Chaldecott
Creative Director: Hugh Todd
Art Director: Adam Scholes
Copy Writer: Hugh Todd
TV Producer:  Denise Connell
Planner (creative agency): Rob Alexander
Business Director: Peter Knowland
Account Director: William Burgess
Media agency: MediaCom
Director: Chris Palmer
Production Company: Gorgeous
Editor: Jonnie Scarlett @ The Quarry
Director of Photography: Dan Landin
Sound:  Munzi Thind @ Grand Central / Ben Baird
Exposure: TV / Online
Music: Soundtree
Effects: Tom Sparks @ One of us
 

 

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