Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
mo-sys
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

JWT Is Helping Give Downtown Cairo a Typographical Transformation

525

ADD TO COLLECTION

Al Ismaelia for Real Estate Investment launches series of typefaces through JWT Cairo

JWT Is Helping Give Downtown Cairo a Typographical Transformation

There’s a vibrant new typography in Cairo, for Al Ismaelia for Real Estate Investment, who is restoring the classic grandeur of Downtown Cairo and preserving its architectural heritage.

The project is called Khotout West El Balad, which means the typography of Downtown Cairo.

While Al Ismaelia for Real Estate Investment continue its restoration of several buildings in Downtown Cairo, the company has also tackled the onslaught of plexiglass-mounted, LED-lit signs which are obscuring some of the most beautiful architecture in the city.

To keep the typographical heritage of the hand-painted calligraphy on street signs and storefront signage alive, a series of typefaces promoting the use of Arabic and encouraging young designers to reconsider the importance of calligraphy and its aesthetics, was created by transforming the handmade craft into digital craft.

Each of the six fonts was inspired by an iconic neighborhood shop sign and named after elements of Downtown Cairo’s culture. The newly designed fonts have been transformed into scripts and made available to download for free here.


CREDITS

Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Retail and Restaurants , Estate

Wunderman Thompson Dubai, Mon, 22 Feb 2016 14:19:27 GMT