JWT London and Hovis are in a sticky situation this Halloween. They've created a special splatterfest of an OOH campaign for October 31st. This is what happens when Norman Bates makes a jam sandwich.

 

 

Print Credits List

Project name: Halloween

Client and Job Title: Matt Hunt, Hovis Brand Controller

Brief: A special bread for special occasions

Creative agency:  JWT London

Executive Creative Director:  Russell Ramsey

Creative Director: Claudia Southgate & Verity Fenner

Art Director / Copy Writer: Chris Hutton

Art Buyer:  Romana Kit, Lea Harriet

Account Director: Georgie King

Media agency: JWT

Photographer/Illustrator: Alan Harford

Retouching: Jerry Tout, Hogarth