Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

JWT Folk Picks up Double Win at eurobest

Awards and Events 77 Add to collection

Agency's work for An Post awarded in Direct and Brand Experience & Activation categories

JWT Folk Picks up Double Win at eurobest

JWT Folk and An Post are once again celebrating international success for the ground-breaking Address Point initiative after picking up two awards at the eurobest festival of creativity in Warsaw, Poland earlier this week. This latest achievement comes on the back of a hugely successful six months for JWT Folk after picking up a Cannes Lion and a Clio award for the same campaign.

The eurobest awards celebrate creative excellence in European advertising and JWT Folk picked up Bronze awards in two hotly contested categories: Direct and Brand Experience & Activation.

The initiative was praised in the Brand Experience & Activation category for building brand affinity for An Post by creating a permanent brand experience that reflects its purpose, is optimised for maximum impact and communicates to its audience why An Post is a brand relevant to them - to improve the lives of people living in Ireland.

In the Direct category, the initiative was lauded for speaking directly to the 10,514 homeless people across Ireland and responding with a tailor-made initiative to help meet their needs at a time of national crisis.

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Folk Wunderman Thompson, Wed, 11 Dec 2019 17:36:24 GMT