JWT Folk and An Post are once again celebrating international success for the ground-breaking Address Point initiative after picking up two awards at the eurobest festival of creativity in Warsaw, Poland earlier this week. This latest achievement comes on the back of a hugely successful six months for JWT Folk after picking up a Cannes Lion and a Clio award for the same campaign.
The eurobest awards celebrate creative excellence in European advertising and JWT Folk picked up Bronze awards in two hotly contested categories: Direct and Brand Experience & Activation.
The initiative was praised in the Brand Experience & Activation category for building brand affinity for An Post by creating a permanent brand experience that reflects its purpose, is optimised for maximum impact and communicates to its audience why An Post is a brand relevant to them - to improve the lives of people living in Ireland.
In the Direct category, the initiative was lauded for speaking directly to the 10,514 homeless people across Ireland and responding with a tailor-made initiative to help meet their needs at a time of national crisis.