JWT Folk Becomes Folk Wunderman Thompson

Dublin based creative agency JWT Folk has announced a name change to Folk Wunderman Thompson following the successful merger of the two WPP creative agencies, J Walter Thompson (JWT) and Wunderman in 2019. 

Abi Moran, CEO; Laura Daley, joint managing director; Enda Kelly, joint managing director; Karl Waters, creative partner, Hugh Murray, financial director and Gary Brown, executive director continue as the leadership team within the business and the local Irish ownership and agency ethos remains the same.

Over the last 12 months, the team at Folk Wunderman Thompson have benefitted from the new network’s deep expertise across the individual parts of the customer journey and the key specialisms that enable and enhance every experience across communications, CRM, data, commerce, technology, production, and consultancy. The Wunderman Thompson proposition has also made new resources readily available to help clients future proof the way they engage with customers.

Speaking on the name change, Abi Moran said: "Impacting culture remains our north star. We believe that brands that join or shape cultural conversations are brands that influence at scale. These are the brands that hold a place in contemporary culture and cannot be copied and it is this differentiation which helps brands grow. By changing our name to Folk Wunderman Thompson, we are marrying this thinking with the strength of the new and improved global network."

Folk Wunderman Thompson clients include Vodafone, An Post, Circle K, Irish Life, Bord Gais Energy, Brennans and Heinz. Further information on Folk Wunderman Thompson can be found here.