Photo from left to right: Creative partner Karl Waters, joint managing director Laura Daley, joint managing director Enda Kelly and CEO Abi Moran
JWT Folk has announced the addition of four new clients to its portfolio. The new account wins include Horse Racing Ireland, Circle K, Cairn Homes and Dale Farm and will join an already impressive range of clients at the agency including An Post, Irish Life, Vodafone and Brennans. The new wins signify a very successful few months for JWT folk who are also celebrating their recent win at Cannes Lions Creativity for An Post Address Point Initiative.
The team at JWT Folk were appointed by Horse Racing Ireland in April for a three year contract, to create a new brand platform and supporting campaign that will generate awareness and engagement with the HRI brand. Horse racing is such an iconic sport and an important part of Irish culture. JWT Folk will become part of the HRI brand team, working on creating a number of campaigns across their key business pillars throughout 2019 and 2020.
Circle K appointed JWT Folk in June as the lead creative agency responsible for leading the Olympic and Paralympic sponsorship for Tokyo 2020. JWT will work closely with the team to deliver a fully integrated campaign. The campaign which will run for 18months aims to shine a light on the athletes and gather support for them on the lead up, during and after, the games.
Cairn Homes has appointed JWT Folk as lead creative agency where they will be responsible for providing strategic support and delivering fully integrated campaigns. JWT Folk will work closely with the team to help grow brand awareness in the competitive Irish property market and to ensure maximum engagement with multiple audiences.
Dale Farm Ice Cream, the fastest growing ice cream brand in Ireland, were looking for an agency in ROI that really understood culture and the importance of nuance and local relevance when building brand awareness and appointed JWT Folk in April, following a three way pitch. JWT Folk will be the lead creative agency in ROI providing a full suite of services including OOH, digital and social.
Abi Moran, CEO of JWT Folk, said: “The addition of four new diverse clients to our portfolio heralds an exciting time at the agency. We have had a very successful few months and were also delighted with our win at Cannes Lion for An Post Address Point. We are committed to our clients and dedicate ourselves to partnering with them to provide the best possible solutions, so we can execute excellent campaigns on their behalf. We are looking forward to the remainder of 2019 and toward 2020 and working closely with the teams at HRI, Circle K, Cairn Homes and Dale Farm to generate and activate campaigns that truly resonate and that will help impact culture for commercial gain."