Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

JWT Creative Duo Wins Cannes Young Lions Print Category

Hires, Wins & Business 201 Add to collection

JWT Melbourne's Zenon Predicki and Millicent Malcolm head to Cannes

JWT Creative Duo Wins Cannes Young Lions Print Category

JWT Melbourne’s Zenon Predicki and Millicent Malcolm will next month head to Cannes after winning the print category of the coveted Australian Cannes Young Lions competition.

Announced last night, the win will see the two young creatives head to France in June as part of the prize, which includes return airfares and accommodation, plus complimentary full registration to the festival’s activities.

The pair took out line honours for their print campaign entitled the ’48-hour Social Switch’; a concept to raise funds for the Murdoch Children’s Research Institute.  The campaign was developed specifically for the competition in just 24 hours, and urges people to ‘switch off’ social media for 48 hours.  Likes and status updates can then be published in a newspaper in exchange for a donation, turning social media withdrawal into a fundraising mechanism.

JWT Melbourne’s ECD Richard Muntz said the win was “well deserved recognition for an outstanding team of creatives”.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Wunderman Thompson APAC, Fri, 30 May 2014 12:09:08 GMT